AI is streamlining the insurance process, but when it comes to completing applications, brokers need to be careful. While automation can speed up data entry and reduce errors, it also shifts liability. If a broker (or an AI tool) fills out an application incorrectly, the company, not the client, may be held responsible for omissions or misrepresentations. Understanding where technology enhances efficiency versus where it introduces risk is critical for both brokers and their clients.
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